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Today it was officially announced that the Eurovision logo has been given a makeover!
After 10 years and 11 contest of the former design it was announced that the Eurovision logo had been given a slightly updated look and we have to say we really like it!
Today Jon Ola Sand (The Executive Supervisor of the contest) released this statement.
"We conducted extensive research amongst the participating broadcasters, thousands of regular viewers, fans and other important stakeholders. One of the clear outcomes was that the logo is increasingly recognised, but that it could use a revamp after having been in use for 11 editions of the contest,"
Sietse Bakker the event supervisor said this statement on the Eurovision website.
"When we started this process, we conducted extensive research into the current logo, to highlight its strengths and weaknesses. It was clear to us at a very early stage that this was going to be an evolution, not a revolution, representing the evolution the contest has seen over the past decade. The heart, the combination between the friendly handwritten 'Eurovision' word mark and a more contemporary sub-title - they had to stay. They reflect the 'modern classic' the Eurovision Song Contest essentially is. Also, the logo had some challenges; it's grungy edges, odd details and loss of detail when shown in small dimensions, particularly the city and year designation.
Every character of the handwritten word mark was carefully crafted from scratch. The more smooth lines make this logo much more pleasant to look at on HD television, but also in print. For the underscores we chose the Gotham font, which has a strong, timeless look and provides a subtle reference to the EBU's corporate identity. The heart, as symbol of bringing people together, was given particular attention. By popping out the right side of the heart, it leaves a stronger impression, also as iconic stand-alone element."
The logo revision was conducted by designer Cornelis Jacobs and his team at the Cityzen Agency.
You can see the logo on the Eurovision.tv website along with their social network pages.
So what do you think of the updated logo? Comment below!
Today it was officially announced that the Eurovision logo has been given a makeover!
After 10 years and 11 contest of the former design it was announced that the Eurovision logo had been given a slightly updated look and we have to say we really like it!
Today Jon Ola Sand (The Executive Supervisor of the contest) released this statement.
"We conducted extensive research amongst the participating broadcasters, thousands of regular viewers, fans and other important stakeholders. One of the clear outcomes was that the logo is increasingly recognised, but that it could use a revamp after having been in use for 11 editions of the contest,"
Sietse Bakker the event supervisor said this statement on the Eurovision website.
"When we started this process, we conducted extensive research into the current logo, to highlight its strengths and weaknesses. It was clear to us at a very early stage that this was going to be an evolution, not a revolution, representing the evolution the contest has seen over the past decade. The heart, the combination between the friendly handwritten 'Eurovision' word mark and a more contemporary sub-title - they had to stay. They reflect the 'modern classic' the Eurovision Song Contest essentially is. Also, the logo had some challenges; it's grungy edges, odd details and loss of detail when shown in small dimensions, particularly the city and year designation.
Every character of the handwritten word mark was carefully crafted from scratch. The more smooth lines make this logo much more pleasant to look at on HD television, but also in print. For the underscores we chose the Gotham font, which has a strong, timeless look and provides a subtle reference to the EBU's corporate identity. The heart, as symbol of bringing people together, was given particular attention. By popping out the right side of the heart, it leaves a stronger impression, also as iconic stand-alone element."
The logo revision was conducted by designer Cornelis Jacobs and his team at the Cityzen Agency.
You can see the logo on the Eurovision.tv website along with their social network pages.
So what do you think of the updated logo? Comment below!
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